PAZARLAMA İLKELERİ images
PAZARLAMA İLKELERİ
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978-975-06-1673-0
PZL104U
| 1. Ünite PAZARLAMADA TEMEL KAVRAMLAR |
| 2. Ünite PAZARLAMA ÇEVRESİ VE PAZAR FIRSATLARININ ANALİZİ |
| 3. Ünite TÜKETİCİ DAVRANIŞLARININ ANALİZİ |
| 4. Ünite PAZARLAMA BİLGİ SİSTEMİ VE PAZARLAMA ARAŞTIRMASI |
| 5. Ünite PAZAR BÖLÜMLENDİRME,HEDEF PAZAR SEÇİMİ VE KONUMLANDIRMA |
| 6. Ünite PAZARLAMA KARMASI VE PAZARLAMA KARARLARI |
| 7. Ünite PAZARLAMA STRATEJİLERİ |
| 8. Ünite PAZARLAMA ÇABALARININ DENETİMİ |
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Reference. 978-975-06-1673-0
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