PAZARLAMA YÖNETİMİ

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978-975-06-1244-2

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1 PAZARLAMANIN KONUSU,KAPSAMI,GELİŞİMİ VE DEĞER KAVRAMI
2 PAZARLAMA ÇEVRESİ VE BİLGİ SİSTEMİ
3 PAZARLAR VE DAVRANIŞLAR
4 PAZARLAMA YÖNETİMİ
5 ÜRÜN YÖNETİMİ
6 FİYAT VE FİYAT KARARLARININ YÖNETİMİ
7 DAĞITIM KANALLARI VE LOJİSTİK
8 PAZARLAMA İLETİŞİMİ YÖNETİMİ

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    . 978-975-06-3852-7
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