İTİBAR YÖNETİMİ

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978-975-06-1942-7

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1 İTİBAR YÖNETİMİ NEDİR?
2 SOSYAL ORTAKLARIN (PAYDAŞLAR) ÖNEMİ
3 İTİBAR ARAŞTIRMALARI
4 İTİBAR YÖNETİM SÜREÇLERİ
5 İTİBARIN İŞ SONUÇLARI ÜZERİNDEKİ ETKİSİ
6 KURUMSAL MARKA STRATEJİLERİ VE İTİBAR YÖNETİMİ
7 HEM “YENİ” HEM “DİJİTAL” HEM “SOSYAL” HEM DE “MEDYA”
8 KURUMSAL İLETİŞİM VE İTİBAR

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    . 978-975-06-1942-7
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