HALKLA İLİŞKİLER KAMPANYA ANALİZİ

HALKLA İLİŞKİLER KAMPANYA ANALİZİ

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978-975-06-1887-1

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1 HALKLA İLİŞKİLER KAMPANYASI PLANLAMA
2 DURUM ANALİZİ
3 HEDEFLER
4 HEDEF KİTLE
5 MESAJ VE MEDYA STRATEJİLERİ
6 ETKİNLİK STRATEJİLERİ
7 UYGULAMA PLANLARI
8 HALKLA İLİŞKİLER KAMPANYALARININ ÖLÇÜLMESİ VE DEĞERLENDİRİLMESİ

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    . 978-975-06-1887-1
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