İKNA EDİCİ İLETİŞİM

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978-975-06-4284-5

ILT207U, ILT287U

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1. Ünite: İKNA KAVRAMI VE TANIMLARI
2. Ünite: İKNANIN İŞLEYİŞİNE YÖNELİK KURAMLAR VE MODELLER
3. Ünite: İKNA SÜRECİNİN PSİKOLOJİK ETKİ FAKTÖRLERİ
4. Ünite: İKNA EDİCİ İLETİŞİMDE KAYNAK VE ALICI
5. Ünite: İKNADA MESAJ VE MESAJ ÇEKİCİLİKLERİ
6. Ünite: İKNA TAKTİKLERİ
7. Ünite: DİJİTAL İLETİŞİM VE İKNA
8. Ünite: İLETİŞİM KAMPANYALARINDA İKNA

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    . 978-975-06-4284-5
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