HALKLA İLİŞKİLER KAMPANYA ANALİZİ images
HALKLA İLİŞKİLER KAMPANYA ANALİZİ
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978-975-06-1887-1
HIT401U
1. Ünite: HALKLA İLİŞKİLER KAMPANYASI PLANLAMA
2. Ünite: DURUM ANALİZİ
3. Ünite: HEDEFLER
4. Ünite: HEDEF KİTLE
5. Ünite: MESAJ VE MEDYA STRATEJİLERİ
6. Ünite: ETKİNLİK STRATEJİLERİ
7. Ünite: UYGULAMA PLANLARI
8. Ünite: HALKLA İLİŞKİLER KAMPANYALARININ ÖLÇÜLMESİ VE DEĞERLENDİRİLMESİ
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Reference. 978-975-06-1887-1
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