PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

₺245,00
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978-975-06-2897-9

PZL219U

Kitap Kodu: 3271-0-0-0-1809-V01

Paylaş

1.Ünite The Core Concepts of Marketing

2.ÜniteStrategic Marketing Planning

3.ÜniteThe Marketing Environment

4.ÜniteMarketing Research and Marketing Insight

5.ÜniteConsumers and Consumer Behavior

6.ÜniteB2B Markets and Business Buying Behavior

7.ÜniteSegmentation, Targeting and Positioning

8.ÜniteMarketing Mix

  • Referans
    . 978-975-06-2897-9
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