CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

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978-975-06-4141-1

ISL460U

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1. Ünite:  Consumption and Understanding Consumers
2. Ünite:  Motivation and Emotions of Consumers
3. Ünite:  The Self and Personality
4. Ünite:  Consumer as a Learner and Decision Maker
5. Ünite: Consumer Attitudes and Attitude Formation Process
6. Ünite: Culture and Consumption
7. Ünite: Social Aspects of Consumption
8. Ünite: Changing Consumer in New Era (Consumption and Beyond)

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    978-975-06-4141-1 .
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